The OCM Market Research Advantage
OCM provides personalized, attentive service, from survey design to the analysis and interpretation of survey results. OCM’s clear and concise reports help managers focus on top priority issues and our analyses routinely reveal obstacles that stand in the way of full client satisfaction. The company has the analytical capability of a large market research company, but with the overhead costs and personal attention of a small business.
The businesses and organizations that hire OCM want to make sure that the contacts that we have with customers are handled in a manner that reflects well on them. Often our clients are seeking detailed information or nuance that might elude a typical high-volume call center. While OCM uses advanced survey technology, we believe in old fashioned common sense. Our approach begins with putting ourselves in our client’s shoes and crafting proposals that keep the end goal at the forefront of our thinking. We ask ourselves, “What is the operationally important information needed in this instance,” and “How can we gather this information in the best and most cost-effective way?”
We aim for repeat business and we do that by producing desired results.
- Telephone Surveys
Carefully trained, articulate and courteous survey professionals implement each project. Our high-caliber interviewers are regularly monitored to ensure that our rigid standards are maintained throughout the fielding process.
- Web Based Surveys
For some projects the best and most cost effective way to gather information is through internet based surveys. OCM uses state-of-the-art survey software for its online surveys.
- Pen and Paper Surveys
In instances where high-volume pen-and-paper surveys are called for, OCM offers digital scanning technologies to process survey forms in an efficient and economical manner.
Types of Surveys
OCM conducts a variety of surveys including:
Customer/End User Surveys
Lost Business Exit Interviews
Former Employee Surveys
Public Perception Polls
OCM’s surveys are designed to fit within your budget while providing customized, accurate and timely information.
Our bottom line is our commitment to devise the methodology and approach that gives you the highest return for your investment.
Each survey question must clearly and succinctly address an important operational issue so that each response can yield potentially actionable information.
Since saving one critical account can more than offset the entire survey cost, our customers tell us that OCM’s feedback pays for itself.
“It costs five to ten times more to recruit a new customer than to retain one.”
Frederick Reicheld, Harvard Business Review